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Chad Roe has the perfect life - CEO of an up-and-coming company (which sells the first truly permanent marker, Eter-No-Mark), beautiful wife, great house, and enough pills to keep him comfortably numb through the whole thing. His life turns out to be a fragile facade just waiting to crumble at the slightest touch. It starts with a massive lawsuit threatening to bankrupt his company leading him to a drunken night of debauchery. In the cold light of day he faces with unbridled horror the discovery that his companions from the previous evening have covered him in Eter-No-Mark from head to toe (even the little toe in his pants).
His world comes crumbling down on September, 10, 2011 and he flees to the streets of New York as a social pariah. Suddenly the unthinkable happens and the world changes forever. He makes his way along the roads of America and experiences the dysfunctional spirit of America - broken and warped by years of social disintegration. Can he find salvation among the ashes of liberty and justice?