Peanuts is the most successful comic strip in the history of the medium as well as one of the most acclaimed strips ever published. (In 1999, a jury of comics scholars and critics voted it the 2nd greatest comic strip of the 20th century—second only to George Herriman's Krazy Kat, a verdict Schulz himself cheerfully endorsed.) Charles Schulz's characters—Charlie Brown, Snoopy, Lucy, Linus, Schroeder, and so many more—have become American icons. A United Media poll in 2002 found Peanuts to be one of the most recognizable cartoon properties in the world, recognized by 94 percent of the total U.S. consumer market and a close second only to Mickey Mouse (96 percent), and higher than other familiar cartoon properties like Spider-Man (75 percent) or the Simpsons (87 percent). In TV Guide's ''Top 50 Greatest Cartoon Characters of All-Time'' list, Charlie Brown and Snoopy ranked #8.